What you'll learn in this episode
In this conversation, Amir Elion, CEO of Think Big Leaders and former AWS Innovation Programs lead in the Nordics, joins Joe Fairless on the Best Ever AI How-To Show to demonstrate how AI can be taught your exact business processes. Based in Stockholm, Sweden, Amir walks through his three-bucket AI value framework and then builds a commercial real estate investment analysis skill in Claude live on camera. These are topics Amir regularly speaks about and demonstrates at conferences and corporate events.
Three buckets of AI value
Amir opens with a practical framework for non-technical executives. Bucket one: boost productivity - automate workflows, scale best practices, and handle unstructured data. Bucket two: create new value - build better customer channels (like multi-language AI support) and embed AI into products and services. Bucket three: disrupt models - rethink value chains, create new service tiers, and move into markets that were previously unreachable. The key advice: build a portfolio across all three buckets, not just the low-hanging fruit. This framework is a core part of Amir's keynote presentations and executive workshops.
Claude skills - teaching AI like onboarding an employee
The centerpiece of the episode is a live demonstration of Claude's skills feature. Amir explains skills through a powerful analogy: when you hire a talented new employee, they have broad capabilities but do not know your specific processes. Skills let you teach Claude your LinkedIn writing style, newsletter format, innovation methodologies, and analysis workflows - and Claude automatically recognizes when to invoke each skill without being told. This is fundamentally different from ChatGPT projects, where you must manually specify context each time.
Building a CRE analysis skill from scratch
In real time, Amir creates a commercial real estate investment analysis skill by describing the workflow through voice transcription. Claude's skill creator generates the full instruction set - a property interview phase, market research step, financial analysis with Python calculation scripts and industry benchmarks, and a recommendations summary. The skill is packaged into a zip file, uploaded to Claude's capabilities, and immediately available for use on any future deal analysis.
Chaining skills and responsible AI
The conversation explores how skills can be chained together like a team of specialists - one does research, another drafts proposals, another reviews. Amir also emphasizes responsible AI use: know your data privacy settings, understand that you can opt out of model training with your data, and be aware of business liability and regulation when using customer or proprietary information with AI tools.
Book Amir as a speaker
Amir regularly delivers keynotes and workshops on the topics covered in this episode - practical AI adoption with live demonstrations, the three-bucket AI value framework, Claude skills and workflow automation, and innovation in the age of AI. He speaks at conferences, corporate leadership offsites, and industry events across Sweden, the Nordics, and Europe. Learn more about Amir's speaking topics and availability.