AI strategist. Product builder. Innovation enabler.
I'm Amir Elion. 25 years helping organizations innovate, now focused on AI. I help leaders set the strategy, enable teams to apply AI and build products, and turn experimentation into real business impact. Former Amazon innovation lead. Author. Speaker.
Or email directly: amir (at) thinkbigleaders.com
From Amazon's innovation lab to your AI strategy
I spent 25 years inside companies like Amazon, Motorola, and Teva — not theorizing about innovation, but building the programs, running the workshops, and shipping the products. I've also been Director of Products at two startups — one in learning technologies, one in VR/AR — where I learned what it takes to build from zero.
When generative AI arrived, I realized the missing piece wasn't the technology — it was the strategic thinking. Now I help leaders stop treating AI as a science project and start treating it as a business tool.
Today I serve as AI Thematic Lead at Innovationsledarna (Sweden's Innovation Leaders Association), where I lead the AI thematic group shaping how Sweden's top innovators approach artificial intelligence. I'm also co-founder of Global Green Action Day, bringing the same innovation mindset to sustainability.
AI Strategy & Advisory
Build your organization's AI playbook. From identifying high-value use cases to creating adoption roadmaps that get executive buy-in and deliver measurable results.
Learn more →Speaking & Workshops
Keynotes and hands-on sessions that demystify AI and equip your team with frameworks they'll actually use. Customized for your industry and maturity level.
Learn more →Working Backwards Innovation
Amazon's customer-obsessed innovation methodology, applied to your challenges. PRFAQ workshops, ideation sessions, and full innovation engagements.
Learn more →I talk about AI the way practitioners think about it.
Not hype. Not fear. Grounded in building real things.
Available as keynotes, workshops, or multi-day programs. Each session customized to your industry and context.
Business Value with AI
A practical three-tier framework for AI value creation: boosting productivity, creating new value through AI-enhanced products, and preparing for disruption.
AI Agents — What Executives Need to Know
What agents actually are, what they can and can't do, and what the strategic implications are for your organization.
Innovate Like Amazon
The Working Backwards methodology — start from the customer and work backward. Hands-on, not a lecture about Amazon.
AI-Powered Products
From identifying a customer problem to a working prototype in hours using no-code and AI tools. Product thinking meets vibe coding.
Building Mechanisms for Scale
Good intentions don't work — mechanisms do. Repeatable processes that drive scale, quality, and continuous improvement.
Interested?
Let's discuss how I can tailor a session for your team and context.
Schedule a call →Past events
Learn at your own pace
Online courses on innovation, AI strategy, and building mechanisms that scale.
Innovation & AI Courses
Practical courses on Working Backwards, innovation frameworks, and AI strategy for business leaders.
Browse courses →AI Master Class
Intensive AI master class for innovation leaders. From strategy to hands-on implementation with real business cases.
Explore program →Podcasts, press & appearances
SIME Perspectives: "What the next decade (or 10 days) of AI looks like"
Keyhole Software: "Gen AI in the Enterprise"
Breakthrough Innovation: "AI Alone Won't Save You"
More appearances
Tech Arena 2026
The AI Momentum Podcast: "The Future of Product Leadership — Architecting AI Workflows"
Changemaker Q&A: "Working Backwards — Lessons on Innovation, AI, and Leadership"
Mitch Carson: "The Future of Marketing — Uses AI to Build 30X Better Ads"
My Men Richard: "AI Agents For Beginners"
Clicks & Bricks: "Turning Your Ideas Into Action"
Emanuel Rose: "Marketing in the Age of AI"
Best Ever CRE: "AI Skills, Productivity Breakthroughs and CRE Deal Analysis"
Sustainability Transformations: "Innovation with Impact — AI, Storytelling, and Sustainability"
Imperfect Marketing: "How Can AI Scale Innovation 10x Faster?"
The Digital Leader Show: "Amazon's Innovation Secrets"
Healthy Mind: "AI Business Opportunities & Responsible Scaling"
SIME Perspectives: "What the next decade (or 10 days) of AI looks like"
Channel 10 Economic (Israel)
Emi AI Alchemy: "Innovation & AI — Strategies & Amazon Best Practices"
4th Brain: "AI Agents, R&D, and Innovation"
Emi AI Alchemy: "Product Management Secrets from Amazon & Innovative Startups"
Emi AI Alchemy: "Generative AI for Business Growth & AI Agents"
Motivation.se: "Ge alla verktyg för innovation"
Keyhole Software: "Gen AI in the Enterprise" (article)
Innovate Stockholm
Workshop & advisory feedback
“Amir worked with us to establish an AI Playbook for our 3,000+ employees. His ability to blend strategic AI insight with our company culture was remarkable. The workshops were engaging, hands-on, and directly led to a shift in how our teams approach AI adoption.”
“Participating in Amir Elion's AI Masterclass was a transformative experience. The depth, practical focus, and actionable insights made it the most impactful AI training I have attended. Highly recommended for leaders serious about strategic AI adoption.”
“Amir has significantly helped us structure and focus our innovation work. Through workshops and coaching, our team is now approaching innovation with clear purpose, structure, and confidence.”
“Amir delivered an outstanding presentation on how AI is transforming innovation work. His clear explanations of complex concepts, combined with practical takeaways, made this the most useful AI session I have experienced.”
“Amir explains Generative AI in an inspiring and accessible way. He has guided our management group through AI strategy work that gave us clarity, confidence, and a concrete action plan.”
“Amir has a unique way of getting people engaged. His innovation sessions are fun, practical and deliver results you can use the next day. Concrete tools and methods, not just theory.”
Things I'm experimenting with
I believe in building to learn. Here's what I'm tinkering with right now.
TempoHack
AI-powered WhatsApp time tracking. Just speak your work to WhatsApp — text or voice — and Tempo logs time entries and updates projects automatically.
Try it →LIVE APPCastifai
Turn what you watch into what you're known for. Transforms videos from YouTube, TikTok, Instagram into LinkedIn posts, articles, and AI infographics.
Try it →LIVE APPGloryHack
AI creative agency in your pocket. From a 5-minute conversation to professional marketing materials — Instagram posts, Facebook ads, LinkedIn posts, and print posters.
Try it →COMING SOONYour Experiment Here
Got a wild AI idea you want to explore together? I love collaborating on experiments at the edge of what's possible.
Let's talk →Book a call
Pick a time that works for you. Whether it's a speaking engagement, advisory project, or just exploring ideas — let's chat.