Podcasts
Amazing AuthoritiesDecember 12, 2025 · Host: Mitch Carson

The future of marketing is here - using AI to build 30x better ads and transform business growth

Amir Elion joins Mitch Carson on the Amazing Authorities podcast to share how AI is transforming marketing and business growth - from building GloryHack, an AI-powered creative advertising tool based on scientific research, to vibe coding full-stack applications, scaling expertise through AI products, and why creative advertising templates make ads 30x more effective.

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Originally published on Amazing Authorities

What you'll learn in this episode

In this conversation, Amir Elion, CEO of Think Big Leaders and former AWS Innovation Programs lead in the Nordics, joins Mitch Carson on the Amazing Authorities podcast to explore how AI is transforming marketing and business growth. Based in Stockholm, Sweden, Amir demonstrates how creative advertising research, AI tools, and vibe coding are making world-class marketing accessible to businesses of every size. These are topics Amir regularly speaks about at conferences and corporate events.

GloryHack - AI-powered creative advertising

The centerpiece of the conversation is GloryHack (gloryhack.com), an AI-powered creative advertising tool Amir built using vibe coding. It guides users through a four-step process: an AI creative account manager interviews you about your business and audience, suggests three campaign concepts based on scientific creative advertising templates, generates marketing copy for channels like LinkedIn, Facebook, and Instagram, and creates visual assets in your preferred style. The result - creative agency-quality campaigns in minutes for around 20 dollars a month instead of tens of thousands. This approach to building AI products is part of Amir's keynote presentations on AI-powered business growth.

The science behind 30x better ads

Amir explains the research behind creative advertising - analyzing tens of thousands of award-winning ads to extract patterns that make campaigns 30 times more effective at capturing attention. One example is the "extreme effort" template: instead of the standard "buy X, get Y" promise that our brains tune out among thousands of daily messages, you show people doing extraordinary things to get the product. A dog jumping 100 stories to reach food. The brain connects: this must be incredibly good. GloryHack uses 10 such research-backed templates behind the scenes.

Vibe coding and scaling expertise through AI products

The conversation turns to Amir's broader strategy for scaling without trading time for money. Using vibe coding tools like Base44, he builds full-stack applications in hours - what previously took two to three months with engineering teams. Beyond GloryHack, he is building TempoHack for consulting time reporting via WhatsApp and an AI-powered RFP response tool. His advice for consultants and experts: build a product that does not require your expensive time, embed your experience in the AI, and let it scale to reach people you could never serve one-on-one.

Think Big Leaders and Amazon's principles

Amir shares the origin of Think Big Leaders - named after Amazon's Think Big leadership principle that states thinking small is a self-fulfilling prophecy. At Amazon, leadership principles are not wall decorations but daily decision-making tools used across 1.5 million employees. This mindset drives everything from how Amir approaches product building to how he encourages others to lead wherever they are, regardless of formal title.

Book Amir as a speaker

Amir regularly delivers keynotes and workshops on the topics covered in this episode - AI-powered marketing and creative advertising, building AI products with vibe coding, scaling expertise through AI, and Amazon's leadership principles for business growth. He speaks at conferences, corporate leadership offsites, and industry events across Sweden, the Nordics, and Europe. Learn more about Amir's speaking topics and availability.

Key Topics Discussed

GloryHack - AI-powered creative advertising

How Amir built GloryHack, a self-service AI tool that guides business owners through a four-step process - an AI creative brief interview, three campaign concept suggestions based on scientific creative advertising templates, marketing copy generation for multiple channels, and visual asset creation - all for a fraction of traditional agency costs.

Creative advertising templates and the science behind 30x better ads

The research behind creative advertising - analyzing tens of thousands of award-winning ads to extract patterns that make campaigns 30 times more effective at capturing attention. Examples include the extreme effort template, where instead of saying 'buy X get Y', you show people doing crazy things to get the product, creating memorable brain connections.

Vibe coding and building AI products

How vibe coding tools like Base44 enable building full-stack applications in hours instead of months - turning what used to require expensive software engineers and two to three month development cycles into a conversation with an AI coding tool that produces working applications.

Scaling expertise through AI products

Amir's strategy for scaling without trading time for money - building self-service AI products that capture decades of consulting expertise and make it accessible at subscription prices. The key insight for leaders and consultants: build a product that does not require your expensive time, and let your experience be embedded in the AI.

Think Big Leaders and Amazon's leadership principles

The origin of Think Big Leaders - named after Amazon's Think Big leadership principle that states thinking small is a self-fulfilling prophecy. How Amazon's leadership principles are not just wall decorations but daily decision-making tools, and how Amir brings this mindset to his own entrepreneurial journey.

AI democratizing marketing for small businesses

How AI tools are making world-class creative advertising accessible to small business owners and solopreneurs - replacing the need for expensive creative agencies with self-service tools that deliver comparable quality at subscription prices starting around 20 dollars a month.

Building a global business from Stockholm

How technology enables running a global consulting and product business without constant travel - serving customers in the UK, US, and across the Nordics from Stockholm, delivering value through remote collaboration and AI-powered products.

From innovation consulting to AI product builder

Amir's evolution from leading AWS innovation programs and in-person innovation consulting to building AI-powered products - GloryHack for creative advertising, TempoHack for time reporting via WhatsApp, and an AI-powered RFP response tool for sales teams.

Frequently Asked Questions

What is GloryHack and how does it work?
GloryHack is an AI-powered creative advertising tool built by Amir Elion that guides users through a four-step process. An AI creative account manager interviews you about your business and audience, suggests three campaign concepts based on scientific creative advertising templates, generates marketing copy for your chosen channels (LinkedIn, Facebook, Instagram), and creates visual assets in your preferred style. It delivers creative agency-quality campaigns in minutes for a fraction of traditional costs.
What makes creative advertising templates 30x more effective?
Research analyzed tens of thousands of award-winning ads and identified patterns that capture attention far better than standard problem-solution messaging. For example, the extreme effort template shows people doing extraordinary things to get a product, creating memorable brain connections. Instead of saying 'buy X get Y', it implies the product is so valuable that people will climb mountains to reach it. GloryHack uses 10 such research-backed templates.
What is vibe coding and how does it help build AI products?
Vibe coding uses AI-powered development tools to build full-stack applications through conversation rather than traditional programming. Amir used tools like Base44 to build GloryHack and other applications in hours instead of the two to three months it previously took with software engineering teams. This dramatically reduces the cost and time to turn business ideas into working products.
How can consultants and experts scale with AI products?
Build self-service AI products that capture your expertise and let customers access your knowledge without requiring your direct time. Embed your methodologies, frameworks, and domain knowledge into AI-powered workflows that users can access through subscription pricing. This lets you deliver value to many more people while freeing yourself from trading hours for dollars.
What is the Think Big leadership principle from Amazon?
Think Big is one of Amazon's leadership principles, and it states that thinking small is a self-fulfilling prophecy. It encourages leaders to think around corners, set ambitious goals, and communicate bold direction that inspires results. Amir named his company Think Big Leaders after this principle to encourage others to think big and lead wherever they are, regardless of formal title.
What AI applications has Amir Elion built?
Amir has built several AI-powered business applications including GloryHack (creative advertising campaigns at gloryhack.com), TempoHack (consulting hours reporting via WhatsApp), and an AI-powered RFP response tool for sales teams. Each tool targets a specific business pain point and embeds domain expertise into a self-service AI workflow.
How is AI changing marketing for small businesses?
AI tools like GloryHack are democratizing access to world-class creative advertising. Small business owners can now get research-backed creative campaigns, marketing copy, and visual assets for around 20 dollars a month - capabilities that previously required hiring expensive creative agencies charging tens of thousands of dollars per campaign.
What topics does Amir Elion speak about?
Amir Elion delivers keynotes and workshops on AI-powered marketing and creative advertising, building AI products with vibe coding, scaling expertise through AI, Amazon's leadership principles and Think Big mindset, and practical AI adoption for business growth. His talks blend real-world experience from Amazon Web Services with hands-on product building.
Can I book Amir Elion as a speaker for my event?
Yes. Amir speaks at corporate events, conferences, and leadership offsites across Europe and internationally. His speaking topics include AI-powered business growth, creative advertising with AI, scaling expertise through AI products, and Amazon's innovation principles. Visit amirelion.com to learn more and book a session.

About Amir Elion

Amir Elion is an AI strategist, innovation consultant, and keynote speaker based in Stockholm, Sweden. As CEO of Think Big Leaders, he helps Nordic and European enterprises develop practical AI strategies, run innovation workshops, and build AI-powered products. Previously, Amir led the AWS Innovation Programs in the Nordics, bringing Amazon's Working Backwards methodology to companies like Volvo and KONE. He combines 25+ years of innovation experience with hands-on generative AI expertise.

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